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Mike Southon interviews some of the most influential proponents of the smartphone industry to unearth their views on how smartphones are changing lives and to find out where the market is heading.
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Here, Mike Southon meets David Hytha, a mobile specialist of many years who is now in the venture capital space developing several mobile products. Being at the cutting edge of mobile ventures, he has been uniquely exposed to new ideas in mobile advertising; and is particularly interested in how big consumer brands are approaching the new technologies at their disposal. But David’s career begins with handsets, and that ’s where this show starts.
Jussi is at the forefront of handset development, and takes us through the issues surrounding device convergence in which more and more functionality can be built onto the mobile platform. Mike first asked how his group fits into Nokia’s overall strategy.
Originally from Boston, Shannon is in the UK to set up an engineering group for Google dedicated to client-server technologies for the mobile industry. We’ll find out what Google thinks about some key emerging business spaces: mobile search, location-based services and advertising.
Bango connects content creators, payment systems and mobile users in simple, ergonomic ways. Ray’s been in the online business since its earliest days and is an expert on usability, payment systems and content strategy. Mike first asked how Bango started.
Matthias’ job is to be the interface between Orange and the device manufacturers, so his main interests are the segmentation of mobile markets and understanding what consumers will want from technologies round the corner.
Operators have billing relationships with customers, so they are key to the success of mobile content delivery. We’ll find out what content propositions are getting the networks excited, and what business models will support consumer demand in the coming months.
Tony Fish hasn’t just read the book on Mobile Web 2.0, he’s written it. For opinions on mobile TV, portals, lease cross-routing and user-generated content, to name but a few, listen up!
Nobody in the mobile business can have failed to notice the incredible speed at which Skype has gained traction with the general public. Eric’s concern is the integration of Skype on next-generation mobile platforms, along with the delivery of richer content that integration makes possible. Eric begins with some statistics.
Ex-head of new media at the Guardian, Bill is now at the BBC. He is also a respected commentator of technology and thoroughly deserving of the term visionary, which is why he thinks the term Web 2.0 is already a bit old hat.
In this programme, Mike Southon is in conversation with Ed Moore, Commercial Director of Widerweb. In Ed’s own words, Widerweb is a content adaptation platform- it aims to make the pages and sessions we’re used to on the web work seamlessly on mobile platforms. Today, that means Ed’s business now includes TV, advertising delivery and the dramatic growth of user-generated content.
Brian Sullivan, Director of Product Strategy at Sky, is responsible for the structure and delivery of Sky services including successes like Sky Plus and Sky by mobile. And as you would expect has an interesting take on mobile TV.
Nigel Clifford has plenty of thoughts on future opportunities in the mobile space. As well as emerging business models based around, say, TV, Nigel sees the Symbian OS supporting efforts in many other directions: identity, payment systems, shopping. Here, Mike Southon talks to Nigel and finds out what the future mobile ecosystem looks like, and where Symbian fits into it. But we begin with Nigel joining the company.
Prior to Symbian, Thomas had gained experience in both corporate fundraising and the IT and telecoms sectors. His job is to make a commercial success of Symbian’s engineering expertise. Whilst claiming not to be an engineer, few people can be more aware of how the company’s value chain runs. We begin with Thomas’ arrival at Symbian in 2000.
Describing himself as ìthe conscience of the company, David’s key role is to translate consumer trends and demands on the horizon into technologies, and then make those technologies both workable on the operating system and easy to use for the end customer. As Mike found out, it ’s a philosophy that has been core to operations since the earliest days at Psion.
Across speech, the web, TV and music; Jorgen decides based on global market judgements and the demands of manufacturers and operators what the operating system development cycle should look like. He is very much the arbiter as to what functionality you can expect to see on your phone in two years time. Mike first asked what directions mobile technologies were going to take.
Mike Southon who will be also moderating this year's keynotes at the Symbian Smartphone Show (click here for details of the keynotes) at Excel on Tuesday 17th and Wednesday 18th October 2006 is co-author with Chris West of best-selling business books The Beermat Entrepreneur, The Boardroom Entrepreneur, Sales on a Beermat and Finance on a Beermat. He also writes for the Financial Times, Real Business Magazine, Director and many other publications and is a keynote speaker and conference facilitator at events all around the world.