Samsung Strengthens Open OS Strategy at Symbian Smartphone Show

Samsung Announces New Symbian Smartphones

The Smartphone Show, London, UK, October 16 2007 - Symbian Limited welcomes Samsung Electronics's commitment to Symbian OS as part of its open OS strategy by announcing and showcasing the latest Samsung smartphones based on Symbian OS at the Smartphone Show in London, UK., including the Samsung i450, i550 and i560.

During a keynote presentation, Samsung commented today on the rapid growth of the smartphone market and announced its strategy to meet this new demand, including an expansion of its smartphone portfolio. This year, Samsung has introduced five diverse Symbian smartphones including: the Samsung i550 and i560, announced today; the Samsung i450, launched last week; the Samsung i400, launched in September, and the Samsung i520, launched in July. All five phones are either currently shipping or will ship before the end of 2007.

Samsung
Geesung Choi, President of Samsung's Telecommunications Network Business, said: "The introduction of Samsung's new Symbian OS-based smartphones is testament to our strategic focus on the open OS phone market. With a strong Symbian partnership and our increased momentum in the smartphone market, Samsung will continue to provide a wide variety of mobile phones meeting the needs and lifestyles of today's consumers."

Symbian
Nigel Clifford, Chief Executive Officer, Symbian, says: "We are excited to welcome more Samsung smartphones to the Symbian device portfolio. Their stylish design and advanced functionality combines the very best of easy-to-use mobile information and entertainment services with the highest level of power efficiency and reliability from Symbian OS. We look forward to continuing our long-lasting relationship with Samsung to further widen the range of Symbian v9 smartphones in the market."

Samsung's announcements of Symbian smartphones at the Smartphone Show include:

Samsung i550: Mobile Explorer with Navigation

The Samsung i550 is Samsung's first GPS phone. With a candy bar design, HSDPA 3.6 Mbps, web browsing and access to Web 2.0 services are made easy and with built-in GPS, consumers can easily navigate while on the move. Users can download limitless applications available from the S60 applications library and access their favorites using dedicated hot keys.

Samsung i560: Fashionable Symbian Smartphone

The Samsung i560 is the latest smartphone for the fashion conscious consumer. The i560 is perfect for trend-setting bloggers and young techie users who are the fastest adapters and leaders in enhancing their lifestyles with up-to-date information available through GPS and internet applications. It has a beautiful and sleek exterior design with a mirror coating on LCD with 16mm thickness.

Announced last week:

Samsung i450: Symbian for the Music Lover

The Samsung i450 is a music dedicated dual slider phone with extensive music player capabilities and sound quality highlighted by ICEpower® amplifier developed by Bang & Olufsen®. The mobile phone applies HSDPA connectivity at 3.6 Mbps so that users are available to enjoy multimedia features with higher data download speeds. Running Symbian OS v9.2 and S60 3rd Edition, Feature Pack 1, the Samsung i450 provides advanced download applications available from the S60 applications library and multitasking features in faster data speeds while ensuring the highest level of power efficiency and reliability from the phone.

Learn more about Samsung's latest handsets at Samsung mobile stand 19 at Excel Centre, London.

- End -

About Samsung Electronics

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2006 parent company sales of US$63.4 billion and net income of US$8.5 billion. Employing approximately 138,000 people in over 124 offices in 56 countries, the company consists of five main business units: Digital Media Business, LCD Business, Semiconductor Business, Telecommunication Network Business and Digital Appliance Business. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit Samsung

About Symbian Limited

Symbian is a software licensing company that develops and licenses Symbian OS, the market-leading open operating system for advanced, data-enabled mobile phones known as smartphones.

Symbian licenses Symbian OS to the world's leading handset manufacturers and has built close co-operative business relationships with leading companies across the mobile industry. During Q2 2007, 18.7 million Symbian smartphones were sold worldwide to over 250 major network operators, bringing the total number of Symbian smartphones shipped up to 30 June 2007 to 145 million.

Symbian has its headquarters in London, United Kingdom, with offices in the United Kingdom, United States and Asia (India, P.R. China, Korea, and Japan). For more information, please visit Symbian

Media Enquiries

Karen Hamblen Symbian Press Office +44 207 154 1707 press@symbian.com	Valerie Breslow V. Breslow Communications +1 858 337 4217 valbreslow@earthlink.net
David Matthews Catalysis +44 207 101 7340 symbian@catalysis.co.uk	Erin Lee Telecom PR Samsung Electronics Co. Ltd +82 31 301 2614 yoorim.lee@samsung.com

Recent news

Symbian to publish Q1 results

Symbian to publish Q1 2008 financial and operation results

New Symbian Ready program

New Symbian Ready technology validation program

Symbian Wins Two Queen's Awards

Symbian wins two Queen's Awards for Enterprise in the areas of Innovation and International Trade