Emblaze Systems and Symbian sign a strategic technology and marketing agreement

New York, NY and London, England, April 17, 2001 — Extending Emblaze Systems (LSE: BLZ) and Symbian’s leadership in the wireless market, the companies today announced that Emblaze Systems will join Symbian’s technology partner program which focuses on supporting companies that provide enabling technologies to complement the Symbian platform. Under the terms of the agreement Emblaze video players will be optimized for Symbian-based devices.

Symbian and Emblaze Systems will debut a showcase of Emblaze streaming video technology operating on Symbian-based Smartphones on  Symbian . The site will include streaming video from Emblaze Systems’ content partners and is intended to demonstrate the flow of a real world multimedia application, showing revenue generating streaming audio and video applications over existing and future 2.5G/ 3G cellular networks.

According to Sasson Darwish, President Emblaze Systems Inc., today’s agreement highlights the leadership of the company’s Emblaze wireless media platform presenting carriers and handset manufacturers with the first working model on how to retain subscribers and generate revenue with wireless multimedia applications. “Today’s agreement is unique on a number of fronts,” Darwish said today. “Not only does it represent the coming together of two powerful and established technologies, it also demonstrates, for the first time, components of wireless and wireline marketing and technologies packaged seamlessly together in an viable revenue generating solution.”

“Symbian’s technology partner program delivers value to the platform by enabling technologies that can deliver exciting consumer and enterprise services .” commented Jeremy Copp, VP, Business Relationships. “Wireless multimedia offerings such as Emblaze offer visual value-add for mobile users on top of the Symbian platform enabling content and services such as multi-player gaming or promotional web content.”

Commenting on the agreement, Ziv Eliraz, Emblaze Systems VP, Business Development said today, “We are very pleased to be working with Symbian which is a leader in this market. Together we are taking the first steps in showing the way wireless devices will be used in the future.”

About Symbian

Symbian owns, develops and licenses a software platform for next generation mobile phones. Owned by Ericsson, Motorola, Nokia, Panasonic and Psion, Symbian's mission is to license the Symbian platform to all mobile phone manufacturers and to create a mass market for next generation mobile phones by working closely with wireless networks, content, services, messaging and enterprise wide solution providers. For more information see  Symbian

About Emblaze Systems Ltd

Headquartered in Israel, and listed on the London Stock Exchange, Emblaze Systems Ltd. (LSE: BLZ), formerly GEO Interactive Media Group, is the leading provider of streaming video solutions over Wireless and IP networks. The company's patented Emblaze™ Wireless Solution enables encoding and playback of live and on-demand video messages and content on any platform: PCs, PDAs, video cell phones, and TV. Founded in 1994, Emblaze Systems is the only company in the world able to deliver an integrated commercial end-to-end solution for streaming video over 2G, 2.5G and 3G networks. From video servers to video chips, Emblaze Systems’ Emblaze technology offers a complete solution for ISPs, content providers, wireless carriers, and handset manufacturers. Emblaze Systems’ North American headquarters are located in New York City. Representative offices are maintained in London, Los Angeles, Seoul, and Tokyo.
For more information about Emblaze Systems and its Emblaze Wireless Solution, visit  Emblaze

Media Enquiries

Please direct enquiries to: Symbian +44 207 154 1383 press@symbian.com

Deborah Brenner Emblaze Systems Inc. +1 212 371 1100 dbrenner@emblaze.com