Monotype Imaging Launches Guide to Mobile Typography at the Symbian Smartphone Show

White Paper to Guide Developers, Enterprise Organisations and Designers on how to Effectively Use Fonts on Mobile Platforms

LONDON, Symbian Smartphone Show, booth 35, Oct. 9, 2007 – Monotype Imaging, a leading global provider of text imaging solutions, has announced the publication of a new white paper entitled “Bringing Typography to Mobile in Symbian OS.” Downloadable from the Symbian Developer Network at http://developer.symbian.com and available to pick up at the Symbian Smartphone Show, the free document details the benefits and challenges of bringing scalable typefaces to mobile devices and offers best practice advice on how to overcome such challenges. Written for mobile developers, enterprise organisations and mobile marketing and advertising designers, the white paper explores how fonts can add quality and distinction to text wherever it is needed in the mobile environment.

“We’re surrounded by typefaces in our everyday lives, yet all too often text on mobile phones looks the same – the type does not look distinctly different whether we’re running an application, game or user interface,” said Chris Roberts, vice president of marketing at Monotype Imaging. “Fonts can create powerful opportunities to differentiate products, deliver more personal, expressive user experiences and create richer, more vibrant graphical environments that are closer to the PC experience. Our white paper describes how fonts used within various mobile scenarios can help achieve these results.”

The white paper covers topics such as using fonts to enhance the user experience in ways that evoke emotion, command attention and make messages more memorable. Three main points surrounding font selection are revealed in a discussion on how to choose the right fonts for a particular project. Other topics include the benefits of scalable fonts over bitmap versions, how technology can be used to overcome unique development challenges as they relate to fonts in the mobile environment, how text is deployed using Symbian OS, and the basics of font licensing. The white paper also discusses why type is important for building and reinforcing brand identity and what should be considered when adapting corporate or brand typefaces for mobile use.

“Global brands should approach mobile communications in such a way that will ensure brand integrity and fidelity,” said Julie Strawson, Monotype Imaging’s director of marketing, Europe. “Companies need to be able to communicate their offerings using the same branded, corporate fonts that are seen in all other media – a consistency that helps build brand strength and customer trust.”

Monotype Imaging is exhibiting its mobile text imaging solution at stand 35 and will be presenting in the Developer ‘Live Lounge’ at the Symbian Smartphone Show, taking place at London’s Excel Centre, Oct. 16-17, 2007.

 

About Monotype Imaging
Based in Woburn, Mass., with regional offices in the U.K., Germany (Linotype), Mt. Prospect, Ill., Redwood City, Calif., Boulder, Colo., Japan and China, Monotype Imaging is a global provider of text imaging solutions for manufacturers and developers of consumer electronics devices including laser printers, copiers, mobile phones, digital televisions, set-top boxes, digital cameras and software applications and operating systems. The company also provides printer drivers and color imaging technologies to OEMs (original equipment manufacturers). Monotype Imaging technologies are combined with access to more than 9,000 typefaces from the Monotype®, Linotype® and ITC® typeface libraries – home to some of the world’s most widely used designs, including the Times New Roman®, Helvetica® and ITC Franklin Gothic™ typefaces. Fonts are licensed to creative and business professionals through custom font designs, direct sales or e-commerce portals. Monotype Imaging offers fonts and industry-standard solutions that support all of the world’s major languages. Information about the company and its products can be found at www.monotypeimaging.com, www.fonts.com, www.linotype.com, www.monotypefonts.com, www.itcfonts.com, www.customfonts.com, www.fontwise.com, www.fonts.hk and www.faces.co.uk.

 

Media Enquiries

Vikki Quick Monotype Imaging Inc. US +1 781 970 6115 vikki.quick@monotypeimaging.com

Julie Strawson Monotype Imaging Limited UK +44 (0) 1737 781624 jl.strawson@monotypeimaging.co.uk

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